Hindustan Times,
at a glance.
One of India's most-read dailies, the reckoner of the country's newsprint market — and, for a long time, also one of the harder ones in which to place an ad. A short note, and the reason this booking site exists.
A cross decades of unbroken publication, Hindustan Times has become a reckoner for news — the title other titles get compared to, and the one most advertisers ask for by name. It prints from 7 city editions and runs themed supplements, each carrying a specific readership on a specific day of the week.
What sets a newspaper classified apart isn't reach alone. It's the intent of the reader — a family or business in active search, scanning a section kept on the table for the rest of the week. The category sub-sections let an ad reach the precise segment you're looking for, without the noise of an unmoderated online portal.
“ For matrimonial, property, recruitment and public notices, a campaign without the newspaper doesn't really feel like a campaign at all. It is the reckoner.— Indian Newspaper Society · Print Effectiveness Note 2024
And yet, for a long time, advertising in it has not been easy.
Placing an ad has historically meant a phone call to an agent, a visit to an office, or a sub-agent quoting a rate you couldn't verify. The published rate card has thousands of line items — editions, categories, ad formats, weekday vs. Sunday loading. Composing an ad meant a faxed proof, a phone call, a re-fax.
That is the problem this site exists to solve. We are the INS-accredited, authorized online booking platform for Hindustan Times and book directly into the classified system at the official Hindustan Times rate, lowest-price guaranteed — no markup, no commission, and a live preview of your ad before you decide to pay.
